Nicholas Piramal is one of the largest companies in India that provides innovative healthcare solutions to address prevention, diagnosis and treatment of diseases. Poised to emerge as India’s pharma power house, they have an un-matched record of managing business partnerships, a proven commitment to Intellectual Property Rights, a US FDA site – approved plant ans dtrong brand management and sales capabilities.
Nicholas Piramal thought of an innovative way of using a Z-CARD™. They converted the Z-CARD™ into a monthly planner. This would be given by their medical representatives to doctors on a monthly basis which would provide them with an opportunity to touchbase with the medical fraternity at regular intervals. At the same time, their products which were advertised on the side panels of the Z-CARD™ would aid in subtle brand recall.
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