Indian Post Service functioning under the brand name India Post is a government operated postal system in India. The postal service is noted for its wide coverage and is involved in providing minor banking and financial services. The postal service comes under the department of posts which is a part of the Ministry of Communications and Information Technology under the Government of India.
The Z-CARD™ was used to explain Direct Post – a new venture of India Post. The contest included FAQs on Direct Post, its pricing, relevant facts, information on likely users etc. To add value to the card, a separate panel was retained for personal information such as Name, Address, Tele No, Blood Group etc. which would prove handy in case of emergencies.
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