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Birla Sunlife Insurance Company Ltd
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Birla Sunlife Insurance is the coming together of the Aditya Bir;la Group and Sunlife Financial of Canada to enter the Indian insurance sector.
The company forayed into the life insurance and retirement planning business by pioneering the unique Unit – Linked solutions in India.
The company has also achieved leadership in Group Funds among private life insurance players. It is also a lead player in Corporate Agency and Bancassuarance models of distribution.
Birla Sunlife used the Z-CARD™ to provide information on Direct Touch Select Program which had been conceived to reward the efforts of their personnel who excelled in marketing of Birla Sunlife Insurance products & services.
The Z-CARD™ was used to explain the features of the Loyalty program, the recognition points that could be earned, the steps to redeem the same and the subsequent privileges that could be enjoyed. |
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